J. Rodgers Lunsford III

J. Rodgers Lunsford III's watchword is “Together.” He works with, not for, those who he represents and shares his extensive experience and expertise to teach them how to use and protect their intellectual property to create great value. He also uses his past litigation experience in focusing on achieving favorable non-judicial dispute resolutions and successful conflict avoidance. 

Rodgers has served as a member of the editorial board of the Trademark Reporter for the International Trademark Association. He is a past Chairman of the Intellectual Property Section of the State Bar of Georgia and is a former Chair of the Firm’s Intellectual Property Department. He is a past president of Buckhead Baseball, Inc. and the Atlanta Phi Delta Theta Alumni Club. He is a former member of the Shorter University Board of Visitors and the Second Ponce de Leon Baptist Church Service Council, is a member of the Atlanta Kiwanis Club, was its former parliamentarian, and a former member of its Board of Directors. 

Rodgers's Practice

Representative Matters

• Metro Goldwyn-Mayer, Inc. v. Showcase Atlanta Coop. Products, Inc., 479 F. Supp. 351 (N.D. Ga. 1979) (copyright infringement of the novel and film Gone With The Wind).
• Schmidt v. Quigg, 609 F. Supp. 227 (E.D. Mich. 1985), rev’g In re Schmidt, 222 U.S.P.Q. 643 (T.T.A.B. 1984) (registrability of the mark Honey Baked Ham).
• Schmidt v. Honeysweet Hams, Inc., 656 F. Supp. 92 (N.D. Ga. 1986) (infringement of the Honey Baked Ham mark). 
• Additionally, in Syntex (U.S.A.), Inc. v. Apotex, Inc. (N.D. Ga. 1994), he was one of the first attorneys in the United States to successfully rely on the Federal Food, Drug and Cosmetic Act as the basis for obtaining a preliminary injunction precluding defendants from competing unfairly by making false representations in violation of the Act.