Jan 16, 2018

Turning a License Network Into a Franchise

Franchise vs. License System

Most business owners want to achieve some form of steady long-term growth. For those owners who have established a true network of licensees that are marketing goods or services under a successful brand or trademark, such growth may be accomplished through converting this license system to a franchise system. The business model to be franchised must be capable of replication and not dependent on certain unique or exceptional circumstances. The nuts and bolts of the business operation must be easily transferable to franchisees so that they may continue prior success without relying on centralized management. In the case of converting… Read more


Oct 9, 2017

Franchises & Brand Development

Brand Development

The most important, if not essential, element of the ultimate success of a business is the development of a brand. A brand is a promise and assurance to a customer that establishes the customer’s expectation of a company’s goods and services. To truly develop a brand, a business must consistently deliver on these promises and assurances. Every business event positively or negatively affects consumers’ perception of the brand. It’s a never-ending process, a continuum. A brand should be distinctive and unique from other companies’ goods and services, as well as emblematic of a company’s self-identity, self-vision, and market perception. A… Read more


Jun 7, 2017

6 Must-Ask Questions Before Completing Merger & Acquisition

Big Fish Eating Little Fish

Franchise mergers and acquisitions are not slowing down, and the deals range from small, like the recent acquisition of Green Home Solutions by Mosquito Shield, to the $1.3 billion tender offer purchase of Popeye’s by Restaurant Brands International, the owner of Burger King and Tim Hortons. The mergers and acquisitions of franchise companies and systems involve many special considerations that set them apart from the acquisitions of other businesses. Such businesses are more than the “sum of their parts” as franchise companies subsist on a foundation built from distinctive business attributes. These include a franchised company’s intangible assets and their… Read more


Feb 7, 2017

What A Trump Administration Will Mean For Franchising

handshake

as published in QSR Magazine The election of Donald Trump as the next president of the United States certainly promises significant changes for the nation’s businesses. Despite the fact that many of Trump’s policies on labor and employment are still unclear, many laws and regulations promulgated during the Obama administration, including many rulings by the National Labor Relations Board (NLRB), may be challenged by the new Republican administration going forward in 2017 and beyond. Some of the more controversial rulings by the NLRB in Obama’s last administration have involved issues related to joint employers. In August 2015, The NLRB ruled… Read more