Jul 10, 2020

Singing About Brands: Expressing Emotions in Song

Music Branding

Music is a demanding form of expression. For an artist to communicate through lyrics in a song, the artist must conform his or her ideas within a time signature and in rhythm. When artists are limited in the number of syllables to express an idea or tell a story, they need to find shorthand ways to communicate. For many artists, they find the shorthand that they need to convey ideas, evoke emotions, and connect with their audiences in brands. For example, in 1966, Wilson Pickett told us he bought his paramour Sally a new 1965 Ford Mustang. Mr. Pickett’s audience… Read more


Oct 9, 2017

Franchises & Brand Development

Brand Development

The most important, if not essential, element of the ultimate success of a business is the development of a brand. A brand is a promise and assurance to a customer that establishes the customer’s expectation of a company’s goods and services. To truly develop a brand, a business must consistently deliver on these promises and assurances. Every business event positively or negatively affects consumers’ perception of the brand. It’s a never-ending process, a continuum. A brand should be distinctive and unique from other companies’ goods and services, as well as emblematic of a company’s self-identity, self-vision, and market perception. A… Read more