Apr 23, 2015

FTC Tracking Company Settlement Highlights Importance of Keeping Privacy Promises

It has long been the Federal Trade Commission’s (FTC) position that if you make a privacy promise to consumers you should expect to be held to that promise.  The FTC’s complaint and its proposed settlement, announced on April 23, 2015, with Nomi Technologies, Inc. (Nomi) highlights this. Nomi’s tracking applications allow retailers to capture the unique media access control address (and other information) of mobile devices of persons who enter a retailer’s physical store as well as persons within a certain distance from the stores. Nomi then made this information available to its retailer customers for analytics purposes. Nomi promised that it would… Read more