Jan 25, 2018

U.S. District Court Orders USPTO to Register BOOKING.COM as a Protected Trademark

Person using laptop to visit

In 2012, B.V. (“”) filed four trademark applications for the mark for services in class 39 – travel agency services – and class 43 – making hotel reservations. The USPTO initially rejected all four applications on the ground that BOOKING.COM is generic as applied to the relevant services and, in the alternative, that the mark is merely descriptive and that Plaintiff had failed to establish acquired distinctiveness. The Trademark Trial and Appeal Board (TTAB) then affirmed the four refusals of registration for the same reasons. filed this civil action challenging the denial by TTAB. In determining whether… Read more