March 26, 2025 – Forbes recently featured an interview between Smith Gambrell Partner Moritz Masberg and The German American Trade Association (GATA), highlighting key insights on the current landscape for German-speaking companies entering the U.S. market.

In the interview, Moritz addressed both the opportunities and challenges companies face—from political uncertainty and tariff threats to the strategic benefits of the U.S. market, including scale, consumer demand, and legal infrastructure. He emphasized the importance of proper planning around structure, liability, and location, particularly for mid-sized firms.

“Whichever way you look at it, the U.S. remains a market that cannot be ignored as the largest economy, and foreign companies with a good product generally find it easier to build something solid here than in other countries,” he said.

Moritz further discussed these topics at GATA’s April 9th management meeting in Cologne, Germany.

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