Mar 21, 2022

Smith Gambrell Russell Welcomes Tom Helm as Chief Marketing Officer


ATLANTA (March 21, 2022) – Smith, Gambrell & Russell, LLP (SGR) is pleased to announce that Thomas C. Helm has joined the Firm as chief marketing officer (CMO). In this role, he leads a team responsible for driving the marketing and business development strategy for the Firm. For more than 20 years, Mr. Helm has worked in-house for commercial law firms in various senior marketing and business development roles. Most recently, he spent eight years leading the business development efforts for global law firm, Bryan Cave Leighton Paisner LLP.

“We are thrilled to welcome Tom as CMO,” said Stephen M. Forte, SGR’s chairman and managing partner. “He is well-respected in the legal industry and brings tremendous business development and marketing experience to the Firm.”

Jeffrey Bash, SGR’s chief operating officer added, “Tom is a leader in legal marketing and has a successful track record building strong marketing teams. His leadership will be valuable as SGR continues to grow.”

Throughout his career, Mr. Helm has successfully launched integrated marketing and communications campaigns and instituted business development coaching and training programs for lawyers and marketing professionals. Additionally, he has led numerous strategic projects, including playing an integral role in a global Am Law 100 firm merger. Mr. Helm is an active member of the Legal Marketing Association (LMA), previously serving as Chapter President of the Southeast Region, as co-chair of the LMA Education Advisory Council, and currently as the co-chair of the LMA Client Value Shared Interest Group.

Mr. Helm received his B.A. from the University of North Florida. Prior to joining the legal industry, he worked for a national nonprofit health agency where he led fundraising and client service.

About Smith Gambrell Russell
SGR is a full service, international law firm that advises regional, national and global businesses on a wide range of legal matters. The firm’s 270 attorneys provide legal counsel in more than 45 specialized practice areas, including corporate transactions, litigation, intellectual property, aviation, banking, real estate, construction, employment law, and employee benefits and executive compensation. Founded in 1893, SGR has offices in Atlanta, Austin, Charlotte, Jacksonville, London, Los Angeles, Miami, New York, Southampton, and Washington, D.C.

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