Jan 15, 2021

Smith, Gambrell & Russell Represents Flip Electronics in Deal with O2 Investment Partners


ATLANTA (January 15, 2021) – Smith, Gambrell & Russell, LLP (SGR) is pleased to announce that the firm served as legal counsel to Flip Electronics, LLC (Flip), an authorized specialty distributor of electronic components, in its investment transaction with O2 Investment Partners (O2), a Midwestern private equity firm. O2’s significant investment will help finance the continued aggressive expansion of Flip’s robust platform. Flip is the third platform investment for O2’s most recent fund, O2 Investment Partners Fund III.

Based in Roswell, Georgia, Flip Electronics serves as a critical supply chain partner to both electronic component manufacturers and end customers across a range of industries, including military, aerospace, telecommunications, healthcare, and industrial. With industry-leading suppliers and expertise, Flip is able to solve complex challenges caused by component obsolescence through its core focus on end-of-life, obsolete, and hard-to-find parts. Flip has experienced significant growth over the last several years, and the partnership and investment funding provided by O2 will take the company into its next stage of growth.

The SGR Atlanta Legal Team included partners John C. Ethridge, Jr. and Rett Peaden, along with associates Jonathan Hurt and Heiko Gruenwald in the Corporate M&A Practice. Partner Joseph Mandarino in the Tax Practice also assisted.

About Flip Electronics
Flip Electronics is an authorized specialty distributor of electronic components to customers across the U.S. and internationally, focused on EOL, obsolete, and hard-to-find parts through its authorized relationships with its original component manufacturer partners. Flip is headquartered in Roswell, GA. For more information, visit

About Smith, Gambrell & Russell, LLP
SGR is a full service, international law firm that advises regional, national and global businesses on a wide range of legal matters. The firm’s 250 attorneys provide legal counsel in more than 45 specialized practice areas, including corporate transactions, litigation, intellectual property, aviation, banking, real estate, construction, employment law, and employee benefits and executive compensation. Founded in 1893, SGR has offices in Atlanta, Austin, Jacksonville, London, Los Angeles, Miami, Munich, New York, Southampton, and Washington, D.C.

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