Oct 19, 2021

Smith Gambrell Russell Represents Atalaya Capital in $53 Million Financing Transaction with Profound Commerce

PR Atalaya

ATLANTA (October 19, 2021) – Smith Gambrell Russell (SGR) is pleased to announce that it served as legal advisor to Atalaya Capital Management LP (Atalaya), a private credit and special opportunities investment manager based in New York, in its $53 million combined equity and debt financing transaction with Profound Commerce, an acquirer and operator of Amazon third-party businesses. The proceeds of the credit facility will be used to acquire additional e-commerce brands as a part of Profound Commerce’s category-focused strategy and to expand Profound Commerce’s operating platform.

“We are honored to represent Atalaya in this significant transaction in the e-commerce brands space,” said John McCarthy, managing partner in SGR’s New York office. “SGR is pleased to provide legal representation to sophisticated financial institutions like Atalaya.”

The SGR New York legal team was led by Alon Harnoy, partner in the Corporate Practice, along with Porfirio Ramirez, partner in the Corporate Practice, and Alexandra Davidson, associate in the Corporate Practice.

About Atalaya Capital Management
Atalaya Capital Management is a privately held, SEC-registered, alternative investment advisory firm. Atalaya primarily focuses on making private credit and special opportunities investments in three principal asset classes – specialty finance, real estate, and corporate. Founded in 2006, Atalaya is headquartered in New York City and has approximately $6 billion in assets under management. For more information, visit

About Smith Gambrell Russell
SGR is a full service, international law firm that advises regional, national and global businesses on a wide range of legal matters. The firm’s 250 attorneys provide legal counsel in more than 45 specialized practice areas, including corporate transactions, litigation, intellectual property, aviation, banking, real estate, construction, employment law, and employee benefits and executive compensation. Founded in 1893, SGR has offices in Atlanta, Austin, Jacksonville, London, Los Angeles, Miami, Munich, New York, Southampton, and Washington, D.C.

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