Apr 17, 1985

Smith, Gambrell & Russell Recognized in The BTI Brand Elite 2016 for Third Consecutive Year

ATLANTA (April 15, 2016) – Smith, Gambrell & Russell, LLP (SGR) is pleased to announce that the firm has been named to BTI’s Honor Roll of Most Recommended Firms for recommendations made by clients for the third year in a row. SGR’s ranking in the Client Recommendations Honor Roll in BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2016 places the firm in an elite group of law firms positioned for growth and higher client satisfaction.

BTI’s analysis measures the top-of-mind recognition of more than 400 law firms based on unbiased, direct feedback from more than 600 individual interviews with corporate counsel at the world’s largest organizations. During the course of individual, in-depth interviews conducted between March 2014 and September 2015, BTI asked clients which law firms they associate with nine distinct characteristics driving the selection, consideration and hire of new law firms: Recommended, Short-Listed, Premium Worthy, Bet-the-Company, Survivors, Movers & Shakers, Tech-Savvy, Value Drivers, and Client Service Strategists.

The BTI Consulting Group trends 15 years of data of more than 4,500 interviews to develop the framework for measuring and analyzing the market presence and brand imprint of law firms.

About Smith, Gambrell & Russell, LLP

SGR is a full service, international law firm that advises regional, national and global businesses on a wide range of legal matters. The firm’s 200 attorneys provide legal counsel in more than 45 specialized practice areas, including corporate transactions, litigation, intellectual property, aviation, banking, construction and employment law. Founded in 1893, SGR has offices in Atlanta, Austin, Jacksonville, New York, Washington, D.C. and Frankfurt, Germany.  Please visit for more information on the law firm.

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