SGR’s Israel Practice introduces ‘Israel as a Brand’

Apr 30, 2026

Announcing the launch of SGR’s Israel Practice new lecture series, “Israel as a Brand”, with kickoff event Real World Experiences on April 29, 2026.

This inaugural event will feature engaging perspectives from key thought leaders who will share firsthand insights into how Israel’s brand is shaped, challenged, and strengthened on the global stage. Through real-world stories and practical experience, our presenters will explore the strategies, narratives, and lessons that are defining Israel’s international presence today.

We invite you to connect with colleagues, exchange ideas, and be part of an open and thoughtful conversation.

Meet Our Presenters

Daniel Frankenstein, Co-Founder and Partner, Joule Ventures

Avi Cohen, CEO and Co-Founder, Entrio

Nathan Tsror, Economic Minister to North America and the Head of the Economic Mission to the USA – East Coast, The Israel North American Economic Mission

Sharona Justman, Founder, The Israel Conference, and Founding Managing Partner of Step Strategy Advisors.

Alexander Sasha Bau, Smith, Gambrell & Russell LLP, Presenter & co-host

Alon Harnoy, Smith, Gambrell & Russell LLP, Moderator & Co-host

Moty Ben Yona, Smith, Gambrell & Russell LLP,Co-Host

Agenda

6:00pm to 6:45pm – Networking reception with beverages and lite fare (dietary laws observed)

6:45pm to 7:45pm – Panel discussion

7:45pm to 8:30pm – Networking reception continues

 

Please send questions to sgrevents@sgrlaw.com.