Trust The Leaders

Issue 28 / Winter 2010/2011

• Social Media: Putting the Pieces Together An interconnected world presents exciting new marketing and communication opportunities for businesses, as well as a whole new legal landscape to navigate.
• Emerging Trends in Social Computing Social media tools now permeate our personal and professional lives.
• Welcome to Employment Law in the Age of Social Media Remember the maxim “You are what you publish.” Once things are posted in the digital world, they potentially exist forever. What you post online can become discoverable in a lawsuit. It can get you fired, or it can keep you from getting your dream job. If you wouldn’t be comfortable with your grandmother seeing it, maybe you shouldn’t post it at all.
• Social Media Marketing: The 411 on Legal Risk and Liability Social media vastly expands the ability of businesses to connect, collaborate and communicate and, ultimately, to compete. While social media built upon so-called Web 2.0 technologies — such as community forums, blogs, vlogs, wikis, podcasts, video and audio file sharing, widgets, crowd sourcing and geolocation tools, to name just a few — carry great promise for new ways of facilitating business, the use of such media also poses a special set of legal risks about which businesses should have a greater awareness as they utilize these technologies.
• The 5 Golden Rules of Social Media Marketing We are witnessing the most incredible paradigm shift ever in media and marketing, fueled by the biggest sociological transition in history.
• A Sense of Place When it comes to identifying, researching and selecting a site for your company’s manufacturing operations, SGR attorney Florian Stamm is the one to turn to for advice.