May 10, 1984

Smith, Gambrell & Russell Recognized in The BTI Brand Elite 2013

ATLANTA (May 3, 2013) – Smith, Gambrell & Russell, LLP (SGR) is pleased to announce that the firm has been named to the Client Recommendations Honor Roll in The BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2013.  SGR’s ranking in the Client Recommendations Honor Roll places the firm in an elite group of law firms positioned for growth and higher client satisfaction.

BTI’s analysis measures the top-of-mind recognition of nearly 400 law firms based on unbiased, direct feedback from more than 500 individual interviews with in-house counsel at the world’s largest organizations. During the course of individual, in-depth interviews conducted between January 2011 and September 2012, BTI asked clients which law firms they associate with nine distinct characteristics driving the selection, consideration and hire of new law firms: Recommended, Short-Listed, Premium, Premium Value, Bet-the-Company, Survivors, Movers & Shakers, Tech-Savvy, Value Leaders, and Client Service Strategists.

The BTI Consulting Group draws on 13 years of data to develop the framework for measuring and analyzing the market presence and brand imprint of law firms. For more information on The BTI Brand Elite including an executive summary of the report, visit

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