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Jun 27, 2018

NAD Rebuffs Unsubstantiated Salad Spinner Ad Claims

Zyliss Advertised that its Salad Spinner was 25% more effective than competing brands

A recent National Advertising Division decision concerning salad spinners reminds us that precise claims require precise substantiation, no matter the nature of the product. DKB Household USA Corp. (Zyliss SwiftDry Salad Spinner), Report #6188, NAD/CARU Case Reports (May 22, 2018). In Zyliss, the advertiser made a variety of quantified claims all boiling down to one number: 25%. Zyliss asserted that its SwiftDry salad spinner removed 25% more water than the competition. OXO International, Ltd. – the maker of a competing salad spinner – challenged that claim, and the NAD ruled in favor of the challenger after rejecting Zyliss’s proposed substantiation…. Read more